Erica is a Journalism student at Emory University. She is the Co-Founder/Co-Editor-in-Chief of the Emory branch of HerCampus.com, a national magazine for college women. She loves to write and is passionate about all things related to the media–her life-long interest. Her motivation and enthusiasm has landed her at BizBash Media in New York City, where she is serving as an Editorial Intern before heading back to Atlanta for her junior year.

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Internship—the word that haunts so many college (and even high school) students. Each summer, we all scramble to find an internship that will either pay and look good on a resume, or will fulfill requirements through course-credits and look good on a resume. However, the internship world is not always fun and games.

In her new ebook, Lies, Damned Lies & Internships, Heather R. Huhman explores the current state of the internship world, from the connotations of the word and horror stories to the laws surrounding internships—this book covers it all. Five-time intern and devoted intern advocate, Huhman presents all sides of the issues surrounding internships today. Continue Reading »

Erica is a Journalism student at Emory University. She is the Co-Founder/Co-Editor-in-Chief of the Emory branch of HerCampus.com, a national magazine for college women. She loves to write and is passionate about all things related to the media–her life-long interest. Her motivation and enthusiasm has landed her at BizBash Media in New York City, where she is serving as an Editorial Intern before heading back to Atlanta for her junior year.

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If the hiring director at your dream company were to search your name on Google,  what would they discover? Would they uncover some questionable pictures of you on Facebook out at a chic club? Or maybe an inappropriate comment you posted on a friend’s wall years ago? Perhaps they would come across information about other people with a similar name, or worse—find nothing to suggest that you’re even a real person.

I decided it was time to check out what my possible employers were finding out about me on Google. I opened up my browser, went to the search engine, and just typed in my name. Simple enough, right? Continue Reading »

Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.”  I could not disagree more. And, when you are done reading this article, let me know what you think!

Now, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and intriguing resume?

Most resumes tend to be boring and bland.  Now, how is this going to help you attract viewers and prospects?  Simple, it can’t.

As a small business owner or a business development executive, you have to start thinking of your profile as a marketing tool and not a resume.  Since you have to change your mindset about this, I have developed six distinct reasons why your profile should not look like a resume.

Why You Should Not Think of Your LinkedIn Profile as Your Resume

Reason #1:  A resume is not personal enough.

The goal of LinkedIn is to connect with people and build relationships. The only way you will connect with prospects is to personalize your profile.  To do this you need to tell stories and share information that gives a better scope of:

• Who you are.
• What makes you tick.
• How you can help the prospect.
• What new and exciting information you have to offer them.

Continue Reading »

Alban is a contributing writer at Home Loan Finder, a home loan rates comparison website. Alban is passionate about social media and their opportunities.

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Believing in yourself is one of the most important lessons you will ever learn in life, because you have to bewilling to bet on yourself, even when no one else will. However, there is a big difference in believing in yourstrength, your abilities and your determination, as compared to believing you are the person you portray yourself as on social media.

If you really were the person you appear to be on Facebook for example, you’d never sleep – with thousands offriends, hundreds of causes to like and events to attend; how could you? Luckily Facebook isn’t real life, andthere is down time, unfortunately no one wants to hear about that, so you don’t tell them.

What Happens on Facebook

There is no doubt that high school friends and long lost lovers have been able to reconnect over the internet andsocial media. However, there cases are the exception, not the rule and most of the interaction you will see onFacebook will be superficial and insincere. Before you stop reading, consider that this post isn’t to denounce theuse of Facebook, but to help you see it for what it really is, rather than being lulled into the belief that it is real,that all 948 of your Facebook friends will be at your side in an emergency, and that life really is all about thesnapshots and 140 or 420 character summaries you send out to the world. Continue Reading »

This blog post was submitted by Keith Petri, eBranding Me’s Founder/CEO. Keith is a graduate of Skidmore College in Saratoga Springs, NY and Digital & Social Media Strategist at CNSLT.us. His studies in business, economics and studio art along with strong passions for marketing, technology and entrepreneurship led him to his current passion for social media and strong understanding of the new rules of networking. Through his prior entrepreneurial pursuits, recent blogging and extensive networking, Keith has seen the need for educating his peers on creating a positive online presence. eBranding Me is the culmination of his efforts.

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Many people exchange business cards and the majority of them end up in a desk drawer. Last week, during a conversation with Matt Bernstein, a fellow Skidmore graduate and the President of Pair of Shoes Digital Marketing, we briefly touched on the informal exchange of business cards at networking events. As the discussion continued we concluded, “connecting on LinkedIn is like trading business cards”. It doesn’t mean a personal relationship was made unless each party consciously decides to make an effort to continue the conversation.

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