Here is the tenth and last column in the Tuesday feature “WHEN YOU DON’T KNOW WHAT YOU WANT TO BE WHEN YOU GROW UP: How to Use Social Media to Get Your Dream Job” by Yael K. Miller and Phyllis Zimbler Miller, co-founders of the social media marketing company Miller Mosaic Power Marketing.
Yael and Phyllis have been writing about the FICTIONAL CHARACTER Amy H., who will be a senior this fall at the University of Pennsylvania, majoring in English. Find all the posts in this series, organized for your convenience, here.
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Last week Amy read Chapter 9 – “The Art of Retweeting on Twitter” – which provided information on one of the most important Twitter functions/features.
This week Amy reads the final chapter – Chapter 10 – “Tying It All Together.”
The ebook explains that this is not the end of learning how to use social media to get your dream job, but only the beginning.
The ebook has had separate chapters on the top social media activities for getting in front of people who might hire you – including commenting on blogs, blogging yourself, a LinkedIn profile, a Facebook personal profile page, and a Twitter account. (The links to the other posts in this series can be found at http://budurl.com/dreamjobseries )
There are also many other social media opportunities. These include:
YouTube:
If you want a profession or have a profession already that lends itself to a visual medium, set up a YouTube channel for yourself.
For example, if you are an architect, you can show off your plans and models. If you are an interior designer, you can show off your completed work.
Or if you want to enter such a career field, post short videos (1-2 minutes at most) of you speaking about your passion in this field. For this type of video, keep the camera in close to your face and don’t wear distracting dangling earrings or have a distracting background behind you as you speak.
Amazon:
Read books on your subject of interest and then write reviews of the book. Rather than just stating you like or dislike something, actually talk about the particular elements you like or dislike.
Organizations:
Join online organizations such as Media Bloggers Association (http://www.mediabloggers.org/) that connect with your interests or provide valuable information for your online activities.
(Note: A blog does NOT give you free rein as to what you can legally say. Check out the Media Bloggers Association site to learn what is and is not appropriate to say.)
Final recommendations:
- In all online activity use the same good headshot so that people can recognize you across multiple sites. And make sure that photo shows your eyes and that you are suitably dressed.
- Whenever possible, use the same username to also facilitate recognition.
- Do unto others as you would like others to do unto you. In other words, help promote other people online without expecting a return favor. Then there will be others who will help promote you. This promotion, for example, can take the form of “liking” a good blog post or submitting the blog post to one of the social bookmarking sites such as StumbleUpon.
- Follow the same good manners online that you would follow offline. Be professional in any of your online written, audio or video activity.
Last recommendation:
Keep an open mind to the constantly evolving social media opportunities. Be willing to try new things and, if you find them worthwhile, share these with others.
Bonus tip — Twitter usernames of major sites for important social media, online and epublishing news:
(c) 2010 Miller Mosaic, LLC
Yael K. Miller (@MillerMosaicLLC on Twitter) and Phyllis Zimbler Miller (@ZimblerMiller on Twitter) are the co-founders of the social media marketing company Miller Mosaic Power Marketing. Phyllis and Yael are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media. Check out their program Quick Start Social Media Track at www.millermosaicllc.com/social-media-track and get their free “Power of 3” report at www.millermosaicpowerof3.com
