Last week, the eBranding Me team introduced a new series: PBYP – Pause Before You Post. Every Monday morning a post will feature 5 “Social Media Over-Shares”. We have all made the mistake of pressing Post too soon and publishing content that was inappropriate or not complete. While these mistakes happen, a simple mouse-click can make a remarkable dent in one’s personal brand.
You can find all of the posts, organized for your convenience, here. Subscribe via email and/or RSS.
Shama Hyder recently posted on Social Media Today a post, titled “Think Before You Post – an Open Letter to All Consumers,” where she discusses the recent rise in importance of “reputation management.” See the following excerpt:
Almost every week, I address a “reputation management” issue – businesses struggling to undo the harm some individual has caused. 80% of the time, the back lash is unjustified. Businesses sometimes spend millions of dollars undoing this damage. Why? Because one individual didn’t really think through the repercussions of their actions. It can seem like you are fighting a “corporation” – but every corporation is made up of human beings. And you are no longer a powerless individual fighting the “big man.” The playing field has been leveled.
I recently heard about one small business that filed bankruptcy due to one individual (an ex-employee’s boyfriend) consistently blasting them online. I consistently hear from authors who have their book sales destroyed due to a few negative reviewers. We have all heard stories about teenagers who have committed suicide due to online harassment. From teens to business owners – it affects us all.
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The following are this week’s 5 Social Media Over-Shares:
- Secure Unemployment
Octavia Nasr, CNN’s senior Middle East editor and long time employee was fired after posting the following tweet expressing admiration for recently deceased Sayyad Mohammed Hussein Fadlallah, a Lebanese cleric.
- Better Left Unsaid
Found on the “Comments” section of a cute Internet video:
- Internet – “Maturity Required”
Generation Y, pop idol, Lindsey Lohan spent one of her few remaining nights as a free woman tweeting about receiving “cruel and unusual” punishment. eBranding Me doesn’t suggest using Twitter as a tool to vent!
- Public Sex
They made private messages for a reason…
- Think Twice before “Friending”
While some updates on social networking sites may seem harmless, you can never predict your peers’ behavior. Otherwise, economists would always be right!
eBranding Me visitors can make submissions by simply emailing info [at] eBranding.Me with the Subject “PBYP” or tweeting with the Hashtag “#PBYP”.
