Erica is a Journalism student at Emory University. She is the Co-Founder/Co-Editor-in-Chief of the Emory branch of HerCampus.com, a national magazine for college women. She loves to write and is passionate about all things related to the media–her life-long interest. Her motivation and enthusiasm has landed her at BizBash Media in New York City, where she is serving as an Editorial Intern before heading back to Atlanta for her junior year.

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Internship—the word that haunts so many college (and even high school) students. Each summer, we all scramble to find an internship that will either pay and look good on a resume, or will fulfill requirements through course-credits and look good on a resume. However, the internship world is not always fun and games.

In her new ebook, Lies, Damned Lies & Internships, Heather R. Huhman explores the current state of the internship world, from the connotations of the word and horror stories to the laws surrounding internships—this book covers it all. Five-time intern and devoted intern advocate, Huhman presents all sides of the issues surrounding internships today. Continue Reading »

Erica is a Journalism student at Emory University. She is the Co-Founder/Co-Editor-in-Chief of the Emory branch of HerCampus.com, a national magazine for college women. She loves to write and is passionate about all things related to the media–her life-long interest. Her motivation and enthusiasm has landed her at BizBash Media in New York City, where she is serving as an Editorial Intern before heading back to Atlanta for her junior year.

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If the hiring director at your dream company were to search your name on Google,  what would they discover? Would they uncover some questionable pictures of you on Facebook out at a chic club? Or maybe an inappropriate comment you posted on a friend’s wall years ago? Perhaps they would come across information about other people with a similar name, or worse—find nothing to suggest that you’re even a real person.

I decided it was time to check out what my possible employers were finding out about me on Google. I opened up my browser, went to the search engine, and just typed in my name. Simple enough, right? Continue Reading »

This blog post was submitted by Keith Petri, eBranding Me’s Founder/CEO. Keith is a graduate of Skidmore College in Saratoga Springs, NY and Digital & Social Media Strategist at CNSLT.us. His studies in business, economics and studio art along with strong passions for marketing, technology and entrepreneurship led him to his current passion for social media and strong understanding of the new rules of networking. Through his prior entrepreneurial pursuits, recent blogging and extensive networking, Keith has seen the need for educating his peers on creating a positive online presence. eBranding Me is the culmination of his efforts.

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It seems like ages ago when I began my college search. Even as early as my sophomore year at Tenafly High School my parents forced me to begin taking tours of campuses. Tagging along at my older brother’s heels (a Senior in High School at the time), I anxiously awaited seeing the pre-approved dorm room of a current student – as it was the main attribute I was interested in for my undergraduate education, the freedom of living under my-own-roof!

Times have changed and I graduated from Skidmore College, a small liberal arts school in upstate New York. While the dorms are considered palaces (Princeton Review), I truly enjoyed the wide variety of classes I was eligible to take even while pursuing a Bachelor of Science Degree for Management & Business, with minors in both Studio Art and Economics. However, it was the classes I took outside of my focuses that I remember being the most valuable: Exercise Science, Introduction to Psychology, Personality and my favorite, Buzz – A Visual Culture of Caffeine.

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When James Alexander searched Google for his name in 2009 he found everything but information about him. This frustration was a result from his very common name, comprised of two first names. Only after utilizing Google’s advance search function and targeting his past work history along with other discerning personal characteristics was James able to configure and control the results that portrayed him in the best possible light.

At the time, James simply copied the extensive Google search query URL and created a shortened Bit.ly link. By sharing this custom link to tailored Google results on his personal LinkedIn page he was in complete control of what potential business partners, clients and recruiters saw when they pressed: “Google Me”. James knew that others would find this process to be useful and decided to share his idea; Vizibility was launched soon after.

There are millions of people who suffer because they have two first names, a very unique name or an impossible to spell name. James Alexander was not the only one who suffered from this problem: a lack of relevant search results on Google. There is a need for a button that, in essence, would be a Google Me button that returns the results an individual wants you to see first. Continue Reading »

College admission should not be the ultimate goal of education reform.

The Opportunities Project and eBranding Me announce Solutions for Change in Education, a series of white papers that reveal the shortcomings of higher education’s lack of focus on career development initiatives and highlight potential solutions.

Download the first paper TODAY!

In 2011, new college graduates are facing multiple obstacles in their efforts to launch their first careers, including record student loan debt, prolonged unemployment, and growing employer dissatisfaction with their abilities. Because of expanded job searches coupled with large loan payments, most new graduates will not break even on their investment in their bachelor’s degree more than a decade after they graduate.

In “The Economic Achievement Gap: No End in Sight,” the first white paper in this series, authors Tracy Brisson, Keith Petri and Justin Mathews summarize alarming economic data that illustrates the true scope of the problems our students face in today’s economy and pose questions about whether college career centers can play a role in improving economic outcomes for new graduates. Continue Reading »