eBranding Me and The Opportunities Project host a Workshop Series on using “The Art of Pull” to help soon-to-be graduates and young professionals successfully network with recruiters and employers to secure gainful employment.

The Opportunities Project and eBranding Me are joining forces to teach New York City job seekers how to use all the new tools available to them to achieve career success. Each seminar focuses on one particular tool that attendees can use to transform themselves into candidates sought after by multiple employers for their added value. The seminar series is called The Art of Pull because it focuses on a job search that attracts recruiters and employers to empowered candidates instead of the traditional method of simply applying to vacancy postings. Continue Reading »

The #1 Reason Why Your LinkedIn Profile Fails to Attract More Prospects
By Kristina Jaramillo

Just by fixing your LinkedIn profile headline, you will begin to attract more prospects and referral sources. However, this is just the tip of the iceberg. In fact, in my free special report, I reveal 14 mistakes that most internet marketers and small business owners make – and the opportunities they are missing. I invite you to get this free report at http://www.GetLinkedInHelp.com.

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Right under your name, does your LinkedIn profile headline look like this…

• CEO & Founder at XYZ and Associates?
• Business Owner at ABC Consulting?
• Speaker at YourName.com?

3 Reasons Why Your Profile Should Not Be the Same as Your Position

1. Think of your headline as your first sales pitch to people who want to connect with you. If I am unfamiliar with you or your company, how does mentioning your company name and your position show me what you do and why I need to connect with you? It doesn’t! These headlines are too general, simple and straight forward. They are too vague and too broad.  In order for your headline to be effective, it needs to grab my attention. It needs to make me want to read the rest of your profile. As a potential client or potential referral source, I need to see right away how you can help me or my clients. Continue Reading »

College admission should not be the ultimate goal of education reform.

The Opportunities Project and eBranding Me announce Solutions for Change in Education, a series of white papers that reveal the shortcomings of higher education’s lack of focus on career development initiatives and highlight potential solutions.

Download the first paper TODAY!

In 2011, new college graduates are facing multiple obstacles in their efforts to launch their first careers, including record student loan debt, prolonged unemployment, and growing employer dissatisfaction with their abilities. Because of expanded job searches coupled with large loan payments, most new graduates will not break even on their investment in their bachelor’s degree more than a decade after they graduate.

In “The Economic Achievement Gap: No End in Sight,” the first white paper in this series, authors Tracy Brisson, Keith Petri and Justin Mathews summarize alarming economic data that illustrates the true scope of the problems our students face in today’s economy and pose questions about whether college career centers can play a role in improving economic outcomes for new graduates. Continue Reading »

The current job market is very poor. Career Coaches and industry experts have been throwing around statistics stating there are anywhere from 5-8 qualified individuals applying for each open position. The last thing a job seeker needs is a social media blunder to ruin his chance of securing employment.

eBranding Me released its Reputation Index as a fun, and social, tool to determine how compelling an individual’s social media presence is. The results of a query returned three results:

1. Enrollability: College admissions staff likes to see evidence of initiative, passion, and drive in pursuing your goals. Our algorithm works hard to find initiative and positive thinking in your online presence, since we know how big a difference those make to your college admission chances!
2. Hireability: Because employers value initiative, positive thinking, and hard work, that’s exactly what we track. eBranding Me’s algorithm automatically determines positive (and negative) sentiment, popularity, and passion. We try and figure out if a lot of people are impressed (or not!) with what you’ve accomplished online, and weight that by how frequently people talk about you. The more passionate people you have talking about you, the higher your score!
3. Dateability: We know the first thing some people do these days is Google (or Facebook) the name of their prospective amour. We have tried to simplify that search into our Dateability score, which tracks whether or not a person has a good reputation and a loyal group of friends. We figure that people who have those attributes will be better to date – so the higher your score, the more attractive your online reputation!

However, the team over at MyWebCareer has built a tool that has practical applications and actually reads your personal Facebook, LinkedIn and Twitter profiles to determine Your Career Score! With research showing a staggering 83% of recruiters turning to social media websites and online search engines to research job candidates in 2011, it is more important than ever to control the information published about you online!

“Your Career Score provides insight into how colleagues and employers perceive and evaluate your professional competencies and achievements. It is refreshed each month, and you are notified of any changes and actions you should take to maintain a strong and positive career brand.” Continue Reading »

“You want that new job so badly, and the big interview’s booked. But when the recruiter types your name into an online search engine, nothing comes up. Will they hire you if they can’t find you on the Internet? Host Tory Johnson and others answer the question this week on Job Hunt.”

Tory Johnson, a well-respected television personality with experience working for both ABC and NBC, is a New York City local with the motivation to improve other people’s lives. Tory is a workplace contributor on ABC’s Good Morning America, successful author, entrepreneur and founder of Women for Hire: “the first and only company devoted to a comprehensive array of recruitment services for women, Women For Hire offers signature career expos, inspiring speeches and seminars, a popular career-focused magazine and customized marketing programs.” Continue Reading »