Sarah Fudin currently works in community relations for the University of Southern California’s Master of Arts in Teaching program, which provides aspiring teachers the opportunity to earn a MAT degree and teacher certification online.  Outside of work Sarah enjoys running, reading and Pinkberry frozen yogurt.

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Applying to college and looking for a job are not as straightforward as they once were. Individuals, schools and companies all have a presence on social media, which means more information is available to everyone. All of this additional information is incredibly valuable to job seekers and college applicants, but also poses its own set of challenges around applicants’ privacy and what they make available to those evaluating them.

For high school students applying to college, social media can be a tremendous resource. Most colleges maintain Facebook pages, Twitter feeds and blogs that prospective students can follow to gain a different perspective on a school. These constantly updated resources provide a glimpse into daily life at a college that you would not find in normal admissions materials. In addition to each university’s own resources, sites like Zinch help high school students connect with admissions offices and scholarships, and make the process more personal. Continue Reading »

Sarah Fudin currently works in community relations for the University of Southern California’s Master of Arts in Teaching program, which provides aspiring teachers the opportunity to earn a MAT degree and teacher certification online.  Outside of work Sarah enjoys running, reading and Pinkberry frozen yogurt.

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Word-of-mouth used to be the primary way that a business’s or individual’s reputation could be enhanced or damaged. But with the growth of social media, like Facebook, YouTube, Google+ and Twitter, almost anyone has the power to affect the reputation of even the largest companies. Continue Reading »

Alban is a contributing writer at Home Loan Finder, a home loan rates comparison website. Alban is passionate about social media and their opportunities.

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Believing in yourself is one of the most important lessons you will ever learn in life, because you have to bewilling to bet on yourself, even when no one else will. However, there is a big difference in believing in yourstrength, your abilities and your determination, as compared to believing you are the person you portray yourself as on social media.

If you really were the person you appear to be on Facebook for example, you’d never sleep – with thousands offriends, hundreds of causes to like and events to attend; how could you? Luckily Facebook isn’t real life, andthere is down time, unfortunately no one wants to hear about that, so you don’t tell them.

What Happens on Facebook

There is no doubt that high school friends and long lost lovers have been able to reconnect over the internet andsocial media. However, there cases are the exception, not the rule and most of the interaction you will see onFacebook will be superficial and insincere. Before you stop reading, consider that this post isn’t to denounce theuse of Facebook, but to help you see it for what it really is, rather than being lulled into the belief that it is real,that all 948 of your Facebook friends will be at your side in an emergency, and that life really is all about thesnapshots and 140 or 420 character summaries you send out to the world. Continue Reading »

This blog post was submitted by Keith Petri, eBranding Me’s Founder/CEO. Keith is a graduate of Skidmore College in Saratoga Springs, NY and Digital & Social Media Strategist at CNSLT.us. His studies in business, economics and studio art along with strong passions for marketing, technology and entrepreneurship led him to his current passion for social media and strong understanding of the new rules of networking. Through his prior entrepreneurial pursuits, recent blogging and extensive networking, Keith has seen the need for educating his peers on creating a positive online presence. eBranding Me is the culmination of his efforts.

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It seems like ages ago when I began my college search. Even as early as my sophomore year at Tenafly High School my parents forced me to begin taking tours of campuses. Tagging along at my older brother’s heels (a Senior in High School at the time), I anxiously awaited seeing the pre-approved dorm room of a current student – as it was the main attribute I was interested in for my undergraduate education, the freedom of living under my-own-roof!

Times have changed and I graduated from Skidmore College, a small liberal arts school in upstate New York. While the dorms are considered palaces (Princeton Review), I truly enjoyed the wide variety of classes I was eligible to take even while pursuing a Bachelor of Science Degree for Management & Business, with minors in both Studio Art and Economics. However, it was the classes I took outside of my focuses that I remember being the most valuable: Exercise Science, Introduction to Psychology, Personality and my favorite, Buzz – A Visual Culture of Caffeine.

Continue Reading »

The eBranding Me team is proud to publish an original series: PBYP – Pause Before You Post. Every Monday morning our post features 5 “Social Media Over-Shares”. We have all made the mistake of pressing Post too soon and publishing content that was inappropriate or not complete. While these mistakes happen, a simple mouse-click can make a remarkable dent in one’s personal brand.

You can find all of the posts, organized for your convenience, here. Subscribe via email and/or RSS.

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It should come as no surprise to you, eBranding Me blog readers, that innovative new communication technology allows for a constant connection between the on and off-line world. As this Virgin Mobile Android commercial shows, some people take it too far. So remember, “Pause Before You Post”!

eBranding Me visitors can make submissions by simply emailing Info@eBranding.Me with the Subject “PBYP” or tweeting with the Hashtag “#PBYP”.

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